Guerrilla
Marketing Books
Guerrilla Marketing has become the most read series of books in business
history. This first book was written in 1984 by Jay Conrad Levinson while he was
teaching marketing at UC Berkley. Almost every business owner has read at least
one Guerrilla Marketing book, while others have a library of the books and have
mastered Guerrilla Marketing Strategies, Tactics and Techniques. Some people
have assumed that Guerrilla Marketing is only for small businesses however many
Fortune 500 businesses have successfully implemented Guerrilla Marketing
Strategies. One thing Guerrilla Marketing does for small business is help them
make big time profits.
One of the many ways Guerrilla Marketing is different from
traditional marketing is the famous 100 Guerrilla Marketing Weapons. Each
marketing plan uses a wide variety of weapons instead of just one. Instead of
relying on direct marketing only, Guerrilla Marketing will also use email
marketing, internet marketing, search engine marketing, web site marketing, and
95 other weapons.
I have always called the Internet "The Great Equalizer, it
can make small companies big and big companies small." Guerrilla Marketing is
50% like that. It can make small companies big but it can also make big
companies bigger!
I have personally been a student of Guerrilla Marketing since the first book
was written in 1984 when I was starting my new business. Today I am a Certified
Guerrilla Marketing Coach and have had the pleasure of working with Jay Levinson
and helping him train business owners from around the world develop their own
Guerrilla Marketing Attacks. I will add my personal notes, in the way of mini
book reviews, on the books that I
have read.
Doc Pratt
Certified Guerrilla Marketing Coach
www.prattonline.com
www.gmarketingworkshops.com
Guerrilla Marketing Blog
What is Guerrilla Marketing?
Click here to see what it is and why use it.
Here are the three books that are necessary for anyone to master Guerrilla
Marketing, everyone needs to read the first one, Guerrilla Marketing.
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This is the book where it all started. It is filled
with time tested wisdom on marketing and business in general. Unless there is a
specific topic you need this is the book to start with. Have a pencil
with you to do a lot of underlining, you will wear this book out coming
back to it. |
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This book was written to give business owners specific
marketing insights, 100 of them, to help them master the process. Then
transforming their mastery into honest-to-goodness profits. |
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You need your pencil for this one since there is
a worksheet to help you create your Guerrilla Marketing Plan.
Co-authored with Seth Godin, this book has guidelines for using a lot of
different marketing tools, also known as weapons. |
What did Jay Levinson do before he he wrote Guerrilla Marketing? Jay Conrad
Levinson focused the genius of his marketing and advertising talents to his job,
working with Leo Burnett in Chicago. He has many incredible accomplishments to
his credit, but one really stands out. He was called on to help a brand of
cigarettes that was perceived as feminine and ranked 31st. What he did was come
up the "Marlboro Man" and totally changed perception, image and ranking of
the
brand, and took it to #1 where it has basically stayed for many years.
As you drill down in the process of mastering Guerrilla Marketing, here are
the next three books.
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The Guerrilla Marketing Weapons are as
important to the 7 Step Marketing Plan as weapons are to an army at war.
There are 100 Guerrilla Marketing Weapons to start with. As you
continue your mastery of the process you will discover the ones that hit
the bulls-eye for you and also develop some of your own. |
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The Guerrilla Marketing Attack is it all starts coming
together. A Marketing Plan is a skirmish and the attack is the war. This
is a great book on the way to mastering Guerrilla Marketing. Two
important chapters are the Personality of the Successful Guerrilla and
12 Tactics t consider. |
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The Way of the Guerrilla helps to internalize the
entire process. It lays out the way that successful Guerrilla Marketers
think and act. The Way of the Guerrilla will show you that to achieve
and maintain personal and professional balance is to achieve
emotional and financial success. |
Do you know what a meme is? It rhymes with theme and it is a symbol (not a
logo) that makes people immediately brings something to mind. The blue
handicapped parking symbol is a meme, as is flipping someone off. Business means
include the Marlboro man, the Jolly Green Giant and the Pillsbury Dough Boy. In
Guerrilla Marketing you will learn a lot about memes and why they are more
effective than, and will replace logos. For more information on memes check out
Guerrilla Creativity, featured below.
There is so much to Guerrilla Marketing that none of the books are redundant.
You can read the same book more than once, which you should do, and get new ideas
each time.
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Guerrilla Marketing Excellence
explains fifty golden rules aimed at fine-tuning your marketing style.
It includes how to use video, television distribution, effective
networking, marketing combinations. A great tool to help find success in
an increasingly competitive business environment. |
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Guerrilla Marketing for Free. This book
takes a different approach to the Guerrilla Marketing Weapons and show
how you can achieve Guerrilla Marketing for free. It is also a great
reference book since each weapon is grouped and numbered so you
can refer back to them again and again. |
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Guerrilla Marketing 101 is a DVD set of
Jay Levinson's training sessions. Seeing Jay Levinson speak is awesome,
but it is rare and you need to travel. With a DVD you can see him more
than once. I have heard him speak and also have DVDs of the same program
and I still get new ideas when I watch the DVDs |
Did you know that Guerrilla Marketing is now published in 41 languages?
Many of the books in the series are co-authored by Jay Levinson and other
people who are experts in their fields. Guerrilla Marketing for Consultants is a
great example of this. Michael McLaughlin is a very successful consultant who
shows other consultants how to apply all areas of Guerrilla Marketing, including
Selling to their practice. Most consultant are clueless when it comes to selling
their own services.
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If you are a consultant or sell consulting services then
you need this book. This book covers marketing and selling
consulting services in a way that projects more value in the service. If
you are selling consulting services on price, you really need this book. |
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It is very easy to pay thousands of dollars for PR (if
you have it), it is easier and less expensive to read this book. It is
filled with strategies and tactics for getting publicity. Publicity is a
great way to help build your business, it needs so be a part of
everyone's arsenal! |
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The ultimate business card is a book that YOU wrote, it
makes you the obvious expert. Guerrilla Marketing for Writers is the
perfect guide to help you get your book published and be successful. If
you have of are considering writing a book, then you need this one. |
Did you know that there is also a Guerrilla Marketing book for Attorneys?
Jay Levinson wrote the book in collaboration with R.W. Lynch Co and even though
it is out of print you can still get a copy online from Lynch. It is a
very good book to show how attorneys can mount a full Guerrilla Marketing
Attack. I recently gave a talk on Guerrilla Marketing in Nashville TN to the
Association of Legal Administrators and Guerrilla Marketing is perfect for
law offices.
Guerrilla Marketing Radio, listen to Jay Conrad Levinson Now! |
The GMA is a fabulous marketing resource.
The benefits include videos, workbooks and an online forum where
Jay Levinson and other coaches answer your toughest marketing questions.
One of the best advantages to being a member is a weekly conference call
with Jay Conrad Levinson! |
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Guerrilla Trade Show Selling is a book
that is a must to read even if you are going to do just one trade show.
After you read this book you may change your entire trade show strategy.
It has everything you need to plan for and have a successful and
profitable trade show, from beginning to end.. |
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Guerrilla Advertising The next GM book
that I will read, check back next week.
It's got to be great when you consider that it is written by on of
the greatest advertising minds of all time.
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I was recently on a Guerrilla Marketing Association weekly teleconference
call when a new member to the Association said that he was delighted and
surprised that Jay Conrad Levinson was actually on the call and adding his
incredible insight on marketing and other business topics. These calls are LIVE
and very interactive. You also need to pay attention because you may be called
upon to give your opinion about something, I know that from experience. Aside
from having Jay Levinson on the call every week, the weekly guest are
always very powerful. There has been may authors such as Michael McLaughlin and
Jill Lublin and business development geniuses such as Michael Gerber and Chet
Holmes. These calls are also recorded so you can go back and listen to them
again. Check out the Guerrilla Marketing Radio (above) for more information
about the Association. The first month of membership is Free.
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Guerrilla Creativity digs deep into the
concept of a memes, amongst other things. It is in the queue for me to
read. |
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Bigwig Briefs is an excellent refresher
book as well as a great "first read" for Guerrilla Marketing. This book
is relatively short, but has many power-packed pages that are grouped in
a way that the book can be read in short segments, or cover to cover in
one sitting. |
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OK, This in not a Guerrilla Marketing
book, but it is a must for anyone serious about marketing. Jerry
Michaelson was one of the greatest marketing minds the 20th
century and also a world renowned expert on Sun Tzu. This book is the
result of being an expert in both areas. |
Back in the mid 90s I referred to the Internet as being "the great equalizer,
it can make small companies big and big companies small." It did just that and
still does today even though most businesses are using it more effectively.
Today Guerrilla Marketing is the great equalizer. A solid Guerrilla Marketing
Strategy can definitely make a small company big, with big profits. The strategy
can help a big company think, act, be nimble and maneuver like a small company.
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Doc Pratt and Jay Conrad
Levinson relax at the "Birthplace of Guerrilla Marketing" overlooking
the San Francisco Bay, in San Rafael CA. They had just completed a four
day advanced training event where they worked together to train business
leaders from around the world. This intense four day training
event brought business people from as far away as Sydney Australia. |
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So you have read the books and are now ready to take
your Guerrilla Marketing expertise to the next level, right? The
next step is the Guerrilla Marketing Toolkit . The toolkit has 152 pages
of laser focused Guerrilla Marketing Strategies and 12 audios from some
of the masters of Guerrilla Marketing.
Guerrilla Marketing Toolkit |
While Jay Levinson was still in advertising there was a time when he had more
TV commercials running nationally than any other person in the world.
There are a lot of Guerrilla Marketing books and I will keep adding them
along with other notes so keep checking back.
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